Aeon
Aeon
Natural ingredients for a natural body. This is the slogan and the pride of Aeon, a fitness vitamin and supplement company. By contrasting the natural, organic, and even motivating messaging with bold and experimental type, a very memorable visual identity is made.
The logo mark is created from very sharp and dynamic shapes, which although shares some qualities as the brand name due to the movement and undulation of the syllables, slightly contrasts in the level of harshness. I believe using somewhat ironic/contrasting ideas and visuals in this manner throughout a brand identity leads to a great end result.