Optimize your UX with form field analysis: tools & tips
Living in the digital age means your business’s website is one of the most important marketing channels. The fact that 93% of business decisions start with a search engine reinforces the importance of the online identity of your business and nothing impacts this identity more than having a website that enhances user experience.
Forms are one of the most important aspects of this user experience and they serve an ever more crucial function: a connection between the user and the organization. Whether you want the user to buy, signup, or subscribe, they are going to have to fill a form at some point. Having a poorly-designed form will lead to form abandonment and a direct hit to revenue.
Enhancing your form design can help increase conversion rates as well as improve return on your marketing efforts.