The Alchemists, Branding

The Alchemists is a speciality-coffee brewery based out of Munich, Germany. With alternative brewing methods, this third-wave coffee shop required a modern logo, which reflected both their values and approach: dangerously delicious coffee, prepared in creative ways. We paired their logo, based on a chemical vial mixed with a V-60 brewer, with an elegant mystical purple, adding a great of elegance to the brand. Matched with dark purple takeaway cups as well as mugs, we finished the entire brand off with bewitched wall graphics.