Movistar Arena 360° Communication - Anniversary

We have accompanied Movistar Arena as a communication and experiences agency since its inauguration in November 2019 until 2021.

As part of the activities to celebrate its first anniversary, we organized a Song World Cup through Instagram stories with the artists who performed at the venue. For 10 days, the public participated in a game to choose the best song among those that were played on the Arena stage.

More than 95,000 people voted through their favorite stories and exchanged comments on the posts to support the artists.

To communicate the main numbers and experiences of the year, we designed a piece of mailing for sponsors and producers.

To learn more about our work during 2019-2021, visit https://bit.ly/CasoMovistarArena