Nutrie Vitamins - Logo and branding

Branding for Nutrie, a new fictional vitamin brand, with a range of flavours and benefits.

The logo uses a custom typeface made with elongated shapes and circular geometric elements. It highlights the simplicity behind the brand and its aim to be clear and honest with consumers about their products and mission. Using a flower for the i tittle brings in the idea of growing and blossoming with the help of these vitamins. It can be used as a stand alone sub logo and as a design element on packaging.

The colour scheme uses bold but natural feeling colours.