Runneght Label Design

Runneght Destilados sin Alcohol / Free Spirits

Label Design  / Graphic ID / Creative Strategy

México 2021

The process was to turn the brand into a reference of Mexico and France from a set of illustrations representing the animals associated with each flavor profile: The hummingbird (worshiped by Mesoamerican cultures), The Rooster (national symbol of France) and the Tlacuache (bearer of fire and knowledge in the Mexica culture), to itself gives the brand a treatment where it speaks without reference to its counterparts with alcohol making it a unique product that stands on its own as an accompaniment to wellness, after office and parties.

Full project on Behance

https://www.behance.net/gallery/124422329/Runneght-Free-Spirits-Brand-ID-%282021%29