Un Posto a Base

“Un posto a Base” is the new bar/restaurant inside BASE, a space in Milan dedicated to innovation, art, creativity, and technology. 

We created a visual identity that highlights the building’s history and long-standing industrial use. We presented the design concept with a system of icons and featuring frames that create a compact, minimalist, and contemporary layout. We developed the color palette to suggest, in good humor, the idea of displaying the menu on a typical workman’s clipboard.