Putty Golf - Wordmarks

Here are just a few of the word mark iterations I put together for my client.

As the brand needed to target a more youthful generation in the golf industry we wanted to develop a more cool and fun word mark that would sit well on a more skate and lifestyle fashion than the generic clubhouse and classic badge approach.

This led me down the path of creating custom logotypes with a strong curves and angles. This also meant the "P" could be used alone as a logo mark on a badge.

Which one is your favourite?