Study Stream Logo Design
This is a case study of a logo design process we used for redesigning a logo for Study Stream, the world's most productive community of students. The main task was to make their brand image more matching their target audience and current trends while keeping it recognizeable for their current clients
Draft Sketches
During the sketching stage we explored multiple ideas within the selected direction to define the shapes which work best for the future brand image
Draft Vectors
This stage is devoted to define which of the concepts have the best potential to become the final logo design
Exploring the colors
At this phase we're exploring the color hues to define the best looking option
Polishing stage
kerning and customizing the letters, defining the precise proportions and layout of the wordmark and the logo sign
Logo sign grid is a great tool to make the logo look shapes perfect
Final result
The final results are documented in a logo guide which includes the essential constants needed to establish the basics for the new brand
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