PROTOTYPE: 2021 Holiday Season Product Line Launch

The Problem:

The real challenge was two-fold: first, the brand is well known for its core product line — French Macarons — but was inspired to launch another French-inspired delicacy…Madeleines. So, how do you seamlessly integrate a new item into the mix, and build excitement and trust in the “unknown” without negatively affecting your core business or diluting the brand?  Second, as a Christmas season offering primarily to heavily populated local multicultural communities, how do you present the promotion while being sensitive to the wide range of religious beliefs?

The Solution:

It was, for the most part, all about copy and layout. And I had to take liberties with the brand’s language and guide in order to carefully craft the creative that supported the strategy.

(see next image for additional UI screens)