Nostalgia Candy Redesign

Redesigning this 150 year old brand was no easy task, but it was a privilege to do so. This is the first substantial packaging change since the early 1980s. I was tasked with the challenge of making it look more modern, while not straying too far away from the current brand image, and it needed to highlight the "Made in the U.S.A." and nostalgia aspects. The entire line will be changing to this new style shortly, so keep an eye out for more.