ZaZa

Overview & The Problem

ZaZa wanted to break the mold on what a British Columbia Cannabis brand could be. The market was flooded with brands that emphasized nature and the mountains, the typical earthy crunch weed brand. ZaZa wanted to position themselves as a lifestyle brand focusing on urban millennials.

ZaZa is not you dad's seedy weed, this is top shelf cultivation. Grown by a master cultivar with decades of experience.

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