Case Study: ZaZa Cannabis
Overview & The Problem
ZaZa wanted to break the mold on what a British Columbia Cannabis brand could be. The market was flooded with brands that emphasized nature and the mountains, the typical earthy crunch weed brand. ZaZa wanted to position themselves as a lifestyle brand focusing on urban millennials.
ZaZa is not you dad's seedy weed, this is top shelf cultivation. Grown by a master cultivar with decades of experience.
Art Direction & Style
ZaZa wanted to lean on hip-hop culture as an influence for the style of the brand. We looked to Wheat wall posters and urban art as inspiration for the brand design and overall aesthetic.
The Team:
Design → Sara Aube
Lead Design → Libby Connolly
Creative Direction → Britton Stipetic
Seen Enough?
