Jou & Nui Effortless Natural Skincare: Brand & Product Design

This is a passion project.

This skincare line is a play on the words “jour” meaning day and “nuit” meaning night. I wanted it to look and sound a little lighter more playful than using the full words. Maybe to even sound like two French girls you befriended on you most recent Paris excursion.

I thought this skincare line would be for the woman who doesn’t want harsh chemicals on her skin but likes to feel sophisticated in the kind of French girl way, effortless and cool.