André Givenchy, Personal Brand - Stationary Nr.2

Personal Branding

Back in 2020, while the world was going through an evolutionary point in its history due to Covid, internally, I too was going through an evolutionary point in my history — aka life.

Cue the personal rebrand. To combat a creative dry season and lack of my typically explosive on slot of ideas, I embarked on this project to elevate my personal brand to where I was in life. Aiming for a more sophisticated and timeless concept — simplicity was the key. By merging a minimal aesthetic with a love of codes and cyphers, a mark was crafted using the metaphor of Morse Code and then abstracting it to create a unique code structure. Pairing the mark with a well-balanced sans-serif word mark with two variants, full and abbreviated, this made for a wonderfully sophisticated. dapper, and flexible identity. The logo mark was then adapted to craft other brand artifacts such as patterns, scan codes, and textures. This was a fun and fulfilling project to work on overall.

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