The Client

Pentair is the global leader, with over 11,000 employees, in delivering solutions that help people move, improve and enjoy water.  The Pool & Spa division provides solutions to filter, clean and sanitize water to its purest state, while automation equipment makes it easy to control from anywhere.

The Opportunity

While Pentair is a global leader its website is vastly underselling their powerful offerings – not taking full advantage of the opportunity to engage, convert, nurture, and sell to their nearly half a million visitors in monthly organic traffic.

The Solution

Complete a comprehensive audit of the customer acquisition process to deeply understand how people are using the website and reveal how conversions can be optimized.  This quantitative and qualitative analysis will provide the foundation for a data-driven marketing strategy designed to boost engagement, increase conversions, while optimizing and improving the on-site experience to drive funnel efficiencies.

Data-Driven Marketing Hub

Data-driven marketing is the foundation of a successful growth strategy and is a requirement if you want to deliver the personalized experience consumers are demanding. Data-driven marketing increases ROI, with campaigns that leverage data-driven personalization reporting a 500-800% ROI for their campaign spend.

Direct Mail Print

Maximize marketing campaign results with direct mail. 80-90% of direct mail gets opened and combined with email results in a 25% higher response rate than with email alone. Design and deliver to a target audience right from your desktop.

IP Display Ads

This innovative new technology lets you place digital ads in the browser of everyone on your mailing list using their device IP address. This means you can target the exact audience for your brand based on their physical address and put your message directly in their line of sight – desktop, laptop, tablet, or smartphone.

Lead Capture Forms

Landing pages, smart popups, and embedded forms… if you’re looking to grow your business, drive traffic, generate leads, and convert site visitors into paying customers, they’re a proven growth strategy.  Brands that automate lead management generate an average 10% increase in revenue.

Automated Emails

Automated email marketing allows you to build your brand, Increase retention, and drive more repeat sales. 80% of marketers reported email marketing drives their customer acquisition and retention and returns $42 for every $1 spent. That rocks the inbox!

Social Media

Create a buzz with social media! Our social editor makes it super easy to schedule, release, and track social posts. This is awesome since 89% of people will buy from a brand they follow.

Analyze, Optimize, Grow

Real-time feedback on what is working empowers businesses to improve quality, creative, customer satisfaction and offers to quickly improve the outcome. Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result. Level-up your data.

YOUR RESOURCES. OUR RESOURCES.

THE WORLD'S RESOURCES.

Moved to improve our world, smartly and sustainably. 11,250 global citizens living our purpose, and delivering on our promise. To make the most of life’s essential resources by bettering people’s lives, homes, and businesses while doing our planet a world of good. Put another way, our employees are putting our mission in motion. Every day.