CalvinKlein.com
Hey Dribbble,
Excited to share the work we did at MetaLab with Calvin Klein.
The brief was simple: make calvinklein.com feel like the flagship store.
CK’s brand pillars are leveraged through minimalist, avant-garde, and accessible solutions, to create a digital expression of the brand that’s both aesthetically pleasing and performance-driven.
New features include:
A simplified, curated approach to navigation and wayfinding
Modular PDP system to accommodate brand partnerships, feature collections, and conversion testing
Improved responsiveness, accessibility, and ux
Here’s a video to show off the new details. I hope you enjoy it.
Shoutout to the rest of the team that worked on this one:
Check out the navigation, search and bag on calvinklein.com
