huuk
From the gloomy depths of pandemic desolation, a bright and colorful social media app was born. Designed and developed by BrightDock Agency with one simple, yet, considering the circumstances, very bold task - huuk is inspiring people to connect and get “huuked” on life again.
This social media app is for everyone looking to expand their tribe with like-minded people. It is based on an interactive map that users can explore to see what their friends are up to in real-time. With huuk, one can make new friends in just a few clicks by simply pinning their emojis to the map. Huuk matches its users based on their interests, planned activities, and locations. Once users request to join a huuk, they are added to the chat and can start planning out the details of their hang.
With design and copy set to spread joy, strong yet playful brand identity, and, bursting with super vibrant, fun, happiness-inducing colors, huuk communicates its values of humanity, closeness, friendship, and inclusivity. With a response far from expected, we managed to attain 5000 downloads within the first 48 hours, all within the small city of Rijeka counting only 100k residents.
The powerful reach that the huuk values, the marketing campaign and its message had, made us excited for all the positive impact huuk can have on people's lives!
So, how about it, are you ready to get huuked?
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BrightDock delivers digital solutions to over 150 global clients. Our portfolio includes some of the world’s industrial giants; amongst them large international brands such as SkyNews, Airbus, Freelancer, Vodafone, and L’oreal.
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