Red Kite Design Logo - Red Kite Bird

Drum roll please…We’re super excited to share the design of our shiny new logo!

“But why?” we hear you say? There are many reasons for a business to update their logo. Some good. Some not so good. And it was important for us to put into practice what we preach every day. Our old logo was designed years ago, and whilst it has served us well the business has changed since its inception, and it was time for the logo to change too.

Reason 1 - A red kite is actually a bird of prey found in the milder regions of Europe, and one of the UK’s national animals. As our founder Chris is from the UK this amazing bird inspired the business name, and this was a little lost in our old branding. Whilst a logo doesn’t have to be literal, an awesome bird of prey with a personal touch seemed like a funky logo opportunity too good to be missed!

Reason 2 - It is important for a logo to appeal to your target audience, and since starting Red Kite our focus has shifted slightly. Whilst we help businesses of all shapes, sizes and backgrounds and will continue to do so, we’re at our best working in industries that are exciting, youthful and creative (such as food and beverage, events, tourism, tech, fashion etc). We wanted a logo that reflected that, and our old logo just wasn’t quite hitting the mark.

Reason 3 - We’re always improving as designers and raising the bar with the work we create for our clients. It was important for us to make sure that we didn’t forget about ourselves. Since day one our knowledge, eye for detail and technical ability has increased tenfold. There were elements of our old logo that weren’t quite up to scratch, and that had to be fixed.

Reason 4 - A great logo should be versatile and allow your business to utilise that asset across every application you require. Our old logo was lacking a bit of that versatility, and holding us back from some awesome brand applications we’ve been eyeing for a while now. Watch this space for some slick logo animation, rad merchandise, funky signage and much more coming soon!