New Logo for Realync

One day, I thought to myself, "how can a graphic designer make an impact at the company level?"

And a few months later, I led Realync in launching our brand refresh, complete with this updated logo.

I'll break down the key changes, and the reasoning behind them. The main thing that started this process was readability. Our original ‘e’ was hard to read, and the ‘a’ can quickly start to look like an ‘o’ at any sort of distance, and the wifi bars were ever so slightly different widths. The new logo features new, friendly curved letters, and is far easier to read at a distance. I also implemented a navy swatch, for better readability.

Artist: Sarah Estes © Realync Corp.