what else you got?
A significant moment arrives after we've shown our Wco Active Guide System and products, as people become receptive to our twist on map making a "What else are you thinking?" expression appears. This page of cover versions illustrates the formats flexibility, how we handle content and suddenly they can envision the story they want to tell, the place they want shared and how the experience should unfold. Making maps for people is an awesome way of combining illustration, hiking and usability! Lucky us as we refine the art of wayfinding map making and we look forward to changing the way we approach the trail and responsibly publish to conserve nature and lessen our impact on it.
art of wayfinding
banff national park
brand
branding
creative direction
design
equity
hike
identity
illustration
jasper national park
logo
map making
sustainable
sustainable mountain tourism
tell your trail
thewayfindercompany
wayfinding
wco active guide system
wco ags
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Posted on
Apr 5, 2022
More by rich rawlyk View profile
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