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The concept was designed to indicate a discussion about heath so there's a word bubble positioned in the center with a + symbol indicating health or medical issues, plus the idea of "adding" to the conversation and the cross is intentionally shaped like bandages as well as a something fun and subtle.
We kicked around the idea of having white cross bandage stickers made with the HealthNews logo on them for people to put on their cars wherever they have damage as kind of a bumper sticker.
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