Typeface and Visual Identity design for fashion brand KOKI✨

Brand and Visual Identity design for an Emerging Fashion Brand.

While I was researching for the name I saw every fashion brand uses a unique typeface that belongs to them only. Like NIKE and Adidas and Versace or LV so, I proposed the idea to the team and I came forth to design the typeface. I was excited and confused In the beginning, It was my first time.

I started learning about typefaces and did a few terrible jobs in the beginning, the problem was, that we have to reflect the Idea of luxury while being elegant and fashionable, I did my research on Fancy typefaces, and watched a few documentaries. Designing a typeface that looks elegant and luxurious and simple at the same time was tricky but, I had fun! I love typefaces and almost felt like I am creating history! It was tricky but I loved It!

The definition of LUXIVA typeface is Thin, Slab Serif type. The typeface looks perfect on all the applications, It's elegant and simple but fashionable. I did a few changes to the logo making It even thinner almost hairy thin to show the perfection and attention to detail. I made a little bold version for the Web app as well.

This was a fun project, Do you like the process I go through? Do you like the name KOKI? and suggestions?

I am open to new projects. Contact me now.

Here is the link to email. (contactaakashmal@gmail.com)