Thrive
Counting over 50 nurseries, Bertram Nurseries grew to be the UK's 8th largest nursery group, with multiple, smaller nurseries spread all over the UK and Ireland. To unite all the nurseries under the same brand, we redesigned Bertram Nurseries' brand system through brand research, constructing a brand strategy, renaming the brand, designing a brand visual identity system, and creating multiple videos for promotional purposes.
By renaming this childcare and education brand "Thrive Childcare and Education", we allude to the positive outcomes of quality care, the company's unifying values of putting children's progress first and declare the brand as a place that helps children discover their true potential. As each nursery had its own identity, brand, and culture, we created a brand system that unifies the multiple sub-brands under one parent brand, which communicates the brand's unique values and messages. We united Thrive's four sub-brands and their nurseries with a brand identity that conveys safety, high quality, experience, and teamwork and makes the brand perceived as trustworthy, relatable, memorable, and part of the local community.
With circles as the representation of totality, wholeness, eternity, continuity, and all cyclic movement, the logotype concept was to show the transformation from childhood to adulthood, from a dream to a realization. The interaction between the two circles - large and small, symbolizes the relationship between potential and fruition, child and adult, person and world, an individual and the community. The new logotype reflects the character of the contemporary, progression-oriented, safe and thriving environment of Thrive's nurseries.
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BrightDock delivers digital solutions to over 150 global clients. Our portfolio includes some of the world’s industrial giants; amongst them large international brands such as SkyNews, Airbus, Freelancer, Vodafone, and L’oreal.
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