Nick Designer - Cambridge Web Marketing Co Logo (SEO Cambridge)

The Cambridge Web Marketing Logo (SEO Cambridge), originally designed by Tom Buch, has been refined into it's current incarnation here. When Tom designed the original, he included a lot of gradients and glows in the design, and while this looked great in large reproductions, it did not look so good when printed or rendered as a small motif or icon. The new version does not have glows or gradients, but takes the essence of the original logo shape and colours and simplifies them into a cleaner message. There is quite a bit of symbolism going on in the logo, but this is natural and organic and occurs due to the proximity and placement of the four founding circles - no other shapes were used - it is the interaction between the circles that creates all other shapes in the design.