Presenting the highly anticipated sequel to the original Willie's Reserve joint tin!

With this design it was important to me to push further in the level of technique and ornamentation I demonstrated in the previous tin design. I also thought it would be cool to borrow a few design cues from the Art Deco design period while ensuring it still felt like it lived in the world of Willie Nelson and Willie’s Reserve.

For this design I was looking at a lot of ornamental art deco type design because I thought it would be an interesting direction to take this highly detailed series.

Here's version 2 standing proudly next to the original.

I was very excited to see what kind of response this new design garners with fans of the brand.

Again for this design rough pencil sketching played a big role in the process. I started really roughly just to break out ideas and then got more refined as I went.

Here is the actual metal stamping tool used in their manufacture. So cool to see how the sausage is made sometimes!

Thanks for looking!

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