The Client

Pleasantrees is a premium cannabis dispensary offering the highest quality Michigan-cultivated cannabis products available. The company mission is to cultivate and sell high quality cannabis so that our friends can enjoy more of life’s pleasures.

The Opportunity

Since launching in 2018, Pleasantrees has become one of the fastest-growing cannabis companies in Michigan, recently expanding operations and teaming up to open a marijuana and CBD-infused beverage processing facility at the site of the former Gibraltar Trade Center in Mt. Clemens. While the growth of Pleasantrees is exploding, their website is vastly underselling their powerful offering – not taking full advantage of the opportunity to engage, convert, nurture, and sell to their over 6,000+ monthly visitors.

The Solution

Complete a comprehensive audit of the customer acquisition process to deeply understand how people are using the website and reveal how conversions can be optimized. This quantitative and qualitative analysis will provide the foundation for a data-driven marketing strategy designed to optimize engagement, increase conversions, improve lead nurturing, and enhance the overall user experience. The goal is to streamline content creation and delivery, accelerate productivity, and best of all – generate repeatable, scalable growth.

Data-Driven Marketing Hub

Data-driven marketing is the foundation of a successful growth strategy and is a requirement if you want to deliver the personalized experience consumers are demanding. Data-driven marketing increases ROI, with campaigns that leverage data-driven personalization reporting a 500-800% ROI for their campaign spend.

Direct Mail Print

Maximize marketing campaign results with direct mail. 80-90% of direct mail gets opened and combined with email results in a 25% higher response rate than with email alone. Design and deliver to a target audience right from your desktop.

IP Display Ads

This innovative new technology lets you place digital ads in the browser of everyone on your mailing list using their device IP address. This means you can target the exact audience for your brand based on their physical address and put your message directly in their line of sight – desktop, laptop, tablet, or smartphone.

Lead Capture Forms

Landing pages, smart popups, and embedded forms… if you’re looking to grow your business, drive traffic, generate leads, and convert site visitors into paying customers, they’re a proven growth strategy.  Brands that automate lead management generate an average 10% increase in revenue.

Automated Emails

Automated email marketing allows you to build your brand, Increase retention, and drive more repeat sales. 80% of marketers reported email marketing drives their customer acquisition and retention and returns $42 for every $1 spent. That rocks the inbox!

Social Media

Create a buzz with social media! Our social editor makes it super easy to schedule, release, and track social posts. This is awesome since 89% of people will buy from a brand they follow.

Analyze, Optimize, Grow

Real-time feedback on what is working empowers businesses to improve quality, creative, customer satisfaction and offers to quickly improve the outcome. Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result. Level-up your data.

Cultivating More Than Cannabis

Pleasantrees cultivates and sells the highest quality cannabis so that our friends can enjoy more of life’s pleasures.

Cannabis is an incredible plant with the power to help make anyone’s day a little brighter. For some of our friends, cannabis is an important medicine; for others, it’s a pleasant daily ritual that elevates their mood, sparks creativity, and helps wash away stress. Whatever your reason for using cannabis, we’re committed to helping you find the right product every time.