Happy Chance Case Study

I'm excited to share my first Dribbble case study! I recently wrapped up an identity and packaging design project for Happy Chance: a female-founded & led brand on a mission to bring you our chef-crafted fruit bites that are better-for-you and better-for-the-planet.

Logo Mark

The sitting bear mark was inspired by a wooden bear sculpture hugging a tree, welcoming you to the founder’s family farm, rightfully named, “Happy Chance”. A deep dive into the proportions of the bear allowed the right combination of realism and playfulness.

Happy Chance bear logo design process
Happy Chance logo design
Happy Chance tagline with watermark

Packaging Design

We partnered with Anastasia Kobernyk, to create a series of delicious fruit mashup illustrations to give the packaging an enticing and delectable look. The packaging shape took on many forms throughout the process, but we always championed the Happy Chance logo mark as the primary focal point. The logo was purposefully created as a single color illustration to be able to take on the color of the flavor inside.

Packaging flavor watercolor illustrations
Cannabis edibles product packaging design
Lifestyle photography of packaging and fruit bites
Rotating packaging flavors GIF
Lifestyle photo of cannabis infused packaging during golden hour
Visual language and signage mockup
Studio photography of cannabis edibles packaging

See more at wellscollins.com

Wells Collins
Brand Identities, Wordmark Logos, & Illustration⤵
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