Landing page for FinTech start up brand re-design

What? My design partner and I were hired on 3 months out from launch to help launch their brand.

Why? Fundify brought us on after they had previously worked with a design firm, an experience which they felt that at the end of the day left their design over-designed and under-developed. The client was looking for 3 main things: the desire to have their brand style represented across the entire web experience thus creating a compelling sign-up process, a seamless 130 question registration process, optimizing the flow of the website.

How? Created in Figma.

Results? At the time, the engineers and leadership team moved forward with the design into production. Visiting the site now, seems they changed their mind.