Feature-promotion onboarding

Users need time to learn a new app, but that doesn’t mean that all apps require separate onboarding flows or lengthy explanations. For most mobile apps, users should be able to learn the interface by using it.

Feature-based onboarding like the one above educates users about what the app can do, and, as such, tends to be perceived as marketing. Users rarely download an app for no reason; therefore, lengthy promotional onboarding will likely be skipped. It’s good to avoid feature-promotion onboarding at first launch.

Instead of splash screens with information, you can present these types of promotional screens on the App Store, as that is where users will explore new apps and compare features.

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