Fast Bar | Wrapper

The Fast Brands team came to OGK looking for help launching their product in the United States.

The Fast Bar, which was already a successful product in Nordic countries, stands apart from its competitors because of it's flavor. It was important to the Fast Brands team that we visualize that competitive advantage. So we broke down the production process of the Fast Bar, using playful animations and fluid simulations, to highlight all of the flavor packed into this protein bar.

Not every part of the visuals for this piece were created using simulation. Our CG artists meticulously sculpted each "layer" of the Fast Bar as it came together, creating a delicious and realistic base for each of our simulations to enhance. This allowed us to focus in on every detail of the bar as it is built throughout the animated piece. We used macro photography and video reference to make sure every shot conveyed the flavor that sets Fast Bar apart.