Fast Bar | Caramel

The Fast Brands team came to OGK looking for help launching their product in the United States.

The Fast Bar, which was already a successful product in Nordic countries, stands apart from its competitors because of it's flavor. It was important to the Fast Brands team that we visualize that competitive advantage. So we broke down the production process of the Fast Bar, using playful animations and fluid simulations, to highlight all of the flavor packed into this protein bar.

The greatest experimentation was in all of the physics simulations that went into each shot. Multiple approaches to fluid simulation, particle simulation and fabric simulation were all used to achieve the realism that came through in the final product.