Staging Solutions Visual Identity

Staging Solutions creates experiences that bring value to brands and engages audiences. What started off as an audio-video equipment company in 1997, Staging Solutions is now a full service creative event company focusing on corporate conferences, live experiences, scenic design and brand activations.

After years of expanding their service wheelhouse and hiring talent, Staging Solutions outgrew office and warehouse spaces. They also outgrew their visual identity. In 2015, I was approached to update the brand starting with the logo mark. With any company, and especially this one, there is a great sense of pride surrounding the name, logo, colors, and overall legacy of the brand. Staging Solutions needed a new, impactful visual mark but one that stayed true to it’s twenty-year past.

I set out to craft something that was fresh yet familiar. This was not a complete rebrand, this was an evolution: it needed to change enough to be new but still be recognizable and stay authentic to its origins.