Goodnyte
Unlike most mattress-in-a-box startups, Goodnyte was founded by a true industry veteran with over 20 years in the mattress industry. His frustration with the quality of new mattress startups sparked him to build a new mattress brand built on a foundation of upscale materials and superior craftsmanship, while still remaining affordable. We were hired to do all branding and digital work, including naming the company, designing the logo and all brand elements, and building the website and e-commerce experience.