Banking for Climate
Banking for Climate is an initiative of high net-worth individuals, families, and businesses pressuring our banks to stop funding fossil fuel expansion. The organization approached Primary to design the brand from the ground up—developing a logo, brand system, and website that would compellingly convey their messaging to their core audience of ultra-wealthy, influential individuals. We constructed a brand that felt at once modern, sophisticated, and financially-oriented, while also being emotionally connective in terms of urgency and immediate need for action.