Case Study: HŌM Wellness
No matter what has led you here, HŌM will take you on a journey of self-rediscovery, and deeper connection to your truth as you deeply nourish yourself + give your body exactly what it needs to thrive.
Our goal was to create a brand that connected with a diverse audience who cared deeply for their health and wanted to feel their very best, even when they knew they had gone off track with their wellness goals. HŌM helps to get you back to feeling your most authentic.
The Mission
When we feel our best, our light begins to radiate to all those around us. HŌM will help ground you in your authenticity and connect to your most elevated self.
In order to achieve this mission and get the word out we creating a lively color brand system that captured the attention of millennial urban women, who are conscious of their health and wellness.
Creating a digital experience to the culture of the company
HŌM is here to dispel the myth that achieving wellness is about changing every aspect of your life to become who you want to be. HŌM wants you to bring forth the fullness of who you are right now, discover the depths of possibility of who you can become, and grow to feel at home within yourself and our community.
We built a design system that is simple, authentic and true to this value of holistic focused health.
A detox never tasted so good
The food industry’s practices have caused many of us to reconsider where our food comes from and what we put into our bodies. At HOM, we believe that food should be high-quality, not harmful, so we source all of our ingredients from local suppliers and farms that use health-centric, sustainable agricultural practices to ensure peak freshness, and optimal flavor.
Email + Social Marketing
Making it easy to track, receive your order, and prepare for your order. Always branded, always beautiful.
Team:
Sara Aube → Brand Design
Libby Connolly → Design + Art Direction
Calvin Smith → Digital Design + 3D Renders
Nathan Taylor → Development
Hire Us → Get in touch
