Loveform

Loveform is a Sex Shop that was born from the mind of a psychologist who sees love in a multifaceted and fluid way, and can be represented in different ways, both with herself and in relationships.

Our challenge was to develop an identity that communicated its market niche intelligently and without being vulgar. In addition to standing out from the others through clean and strategic communication.

During the process, the competing brands were analyzed directly and indirectly, in order to diagnose their strengths and weaknesses, so we can better understand the market in which the company is inserted and develop the right strategy to be applied. After understanding the market and creating personas during the audience analysis, we arrived at a free, modern, creative identity that talks to its consumers through a dynamic and strong language.