Softwhere.nl Logo Design & Case Study

Almost 3 years ago I was approached by a software developer from the Netherlands who wanted a logo for his company named simply Softwhere

After discussing directions I did some sketches for a few days and it all came down to these initial ideas.

After locking in three of the best concepts I proceeded to vectorizing them while also testing some other ideas I had. Bellow you can see the progress.

Here is the first proposal, based on the idea of unity, directions and arrows.

Followed by the second proposal, where I tried to incorporate as simple as possible two arrows into a letter S.

Finally the third Concept, which was the winner, given it's simplicity and clean & airy lines.

Laser cut logo out of plywood.

Sticker that I got after meeting with the client in Amsterdam :)

That's it friends!

Thank you for viewing, I am supper happy to share this case study with you and for the new feature from Dribbble.

Many more interesting projects coming soon.

Thanks,

Mihai.