Goody is an app that allows you to browse and send wonderfully curated gifts for any occasion. All you need is an email or phone number and Goody does the rest.

They reached out to create a custom set of icons that were rounded and simple, but had a touch of personality and friendliness that would make sending a gift simple and fun.

The proposed direction was a consistent medium width line icon style with rounded endpoints and rounded corners. The simplified geometric forms balanced with the round corners was the perfect blend of playful and professional.

Categories

The main challenge was crafting the correct metaphor that would represent the category as a whole. After getting input from all of the team, we were able to settle on metaphors that were uniquely rendered but easily recognizable.