Logo Presentation - Wolf Braun

Logo developed for "Wolf Braun", a marketing and consulting brand.

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The objective of this project was the development of a logo design for "Wolf Braun", a marketing and consulting brand with the goal to help experts dominate their niche. Being straight to the point, honesty, transparency, constant personal growth, and a no-limit mentality are some of the values that directed the project.

The guiding terms of the work were: Trust, Professionalism, Consistency, Innovation and Simplicity

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The development of the logo had as its main concept the representation of wolf, symbology present in the brand name, through a modern traced symbol, evoking the values of innovation and simplicity. Following this line, the choice of typography was in harmony with the characteristics of the symbol, bringing a modern geographic font with great visual weight and presence.

The color palette comes as a final reinforcement, seeing in blue the transmission of calm, confidence, and professionalism, values that are already so present in Wolf Braun's work.