Roxoft logotype design

Diamond is a sentimental element in Roxoft's identity. It was necessary to keep it but in a clean and abstract form.

The letter “o” in Roxoft's name is a central element that, in this case, represents a simplified diamond shape, a gem. The letter “o” dictates the shaping of the rest of the customized letters.

The logotype is constructed from a customized typography. The typography is inspired by shapes that are visible when a raw diamond is cut and shaped into a gem. It was necessary for the logotype to evoke a clean tech and gaming feel.