Multi-speciality clinic UX redesign

The Austin Diagnostic Clinic’s doctors and providers serve thousands of patients in and around the greater Austin area. ADC’s services span both primary and specialty care, as well as nearly a dozen auxiliary services. ADC has more than 150 doctors and mid-level providers seeing patients at 17 Central Texas locations.ADC wanted to attract more patients in an increasingly competitive medical industry. While ADC had hundreds of established patients, it was becoming increasingly more difficult for the clinic to distinguish itself. Austin’s population was rapidly growing, and according to market research, fewer newcomers were hearing about ADC, and when they did, residents confused ADC with other local clinics.