Pencil Rough - Intermarché Christmas Catalogue Cover

Rod Hunt was commissioned to illustrate the 2014 Christmas catalogue & advertising campaign for French supermarket chain Intermarché by Publicis in Paris & Gutenberg Networks. The brief was to create an amusement park themed around Christmas Gifts with each attraction representing a category of toy product in the catalogue. Rod created the main artwork for the cover of the cataloge, a theme park map style chapter section & various small elements used thoughout the catalogue. The artwork has also been used across the relating advertings campaign for the promotion including posters, POS, online & social media.

See the full project here
http://www.rodhunt.com/110605/4759765/portfolio/intermarch-christmas-catalogue-advertising-campaign

Illustration: Rod Hunt
Client: Intermarché
Agency: Publicis
Art Director: Quentin Saunier