Smash juice

Role

Juice branding

Project goal

1) Сreate logo and can design

 2)The design should be bright, colorful, associated with fun

 3)Transfer the taste of the juice without depicting the fruit on the package

Solution

I wanted to convey the taste of the juice due to the color of the packaging, not the image of the fruit from which this juice is made. For example, when you take one of the jars, you associatively think that there should be citrus, because the jar is made in orange, yellow and selenium tones. That is, the juice contains oranges, lemons and limes.