AdRoll Audience Builder

In 2021, the AdRoll design team worked on creating a robust audience builder that combines contacts events and attributes so that marketers can have flexibility in their segmentation building strategies. This tool allows for both upper funnel targeting as well as hyper targeting bringing flexibility to the AdRoll audience capabilities. The events and attributes are derived from both pixel activity and any user ecomm and ESP integrations. What makes this product unique is the AdRoll user will have audiences containing both identified and anonymous contacts expanding their market reach immensely.