Finch — Look & Feel

This came from playing around with different brand elements to see what does/ doesn't work in terms of the identity. I have learned from this (and what I do not share) which is that to 'over-design' does not always make the design better i.e. compacting a vast amount of visual elements and shapes to push the look and feel of a brand. Often times I return to a place where I realise that less is more.