Pacific Monoline Logo Design

F’INE (fee-neh) is a Pacific LGBTQI+ / MVPFAFF+ focused Charitable Trust.Their vision is to help all Pasifika peoples thrive, where their mana and identities are respected, protected, nurtured and upheld.

We immersed ourselves in designing an identity that would revolve around this vision. The logo mark's focal point is a canoe (vaka) as a representation of a person's journey to seek support. We incorporated the 5 elements using line illustration. These include a Tropic Bird (Air), The Sun (Fire), The wavey lines (Water), The patterned quadrant (Earth), and the white space between the earth/water and the other elements (The sky/space).

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