Clockwork Lemon Radler
Clockwork Lemon is a craft experimental lemon radler, an alternative to krik, cider, and beer-based fruit beverages.
The product branding of the packaging in the manner of grotesque surrealist illustration plays with absurdist plots in which a lemon "turned on" by a hop turns into a flying comet, a quadcopter, a perfect substitute for a fan on a hot day and into a real vehicle.
Radler's illustrative visual language comes to life in animation and spews out liters of positive cheer.
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