«Root Level Resources». Brand identity

Root Level Resources is a leading international company in the use of decision support systems.

The company provides tools to monitor and control the likelihood and nature of risk assessment of network security risks, cyber insurance policies and customers.

Customer tasks:

1. Logo:

📌 Logo style - minimalism

📌Type of logo - graphic sign with a text part;

📌 Sign - possible emphasis on the words Root or monogram "RR".

My ideas for graphic solutions:

📌The idea of the sign is to integrate the minimalist sign of the fish with its integration into the letter "X" - the tail;

📌 Accentuate the color of the letters R in words (Root and Resources).

Country of implementation: Switzerland. Bern

Date: June 2019

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