Averly Brand Identity

Our crew has been with Averly from the beginning, but what was the beginning?

It started by giving Averly a name. Creative Director, Michel Brink, thought the word Aver, meaning “the root of truth” was the perfect fit. Then we added “ly” to complete her name, and so Averly was born.

And the way she looks?

We chose Averly’s colour palette to give the brand an approachable and inviting feel. The illustration’s outline strokes with hints of colour add personality and excitement.

We focused so much on personality to make the notion of “AI” and “Machine Learning” less scary. Presenting Averly as a human makes users feel more at ease.

More to come on how we helped Averly come to life...

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